Two most popular platforms these days are iOS and Android but there is no less count that uses Windows and Balckberry. Therefore making your business reach to the mass you would certainly look for the possibilities for reaching your business to all these platforms. As a business owner, you would want to have an mobile application which is adaptable on various platforms so people can use it on the go, wherever they go, however they go.
In general, there are two goals of an mobile application: acquire as many customers as possible and deliver highest quality engagement within a target market.
When a majority of your target audiences are using any one platform, the choice to choose this becomes easy. But when you’re targeting to a huge audience which may be using iPhone, Android, Windows Phone, BlackBerry, or others, there’s certainly a need of the design that will support various platforms. This is where a cross platform mobile development process comes in picture.
A mobile app is the most effective way to make your business or service available to people on their mobile devices, giving you the power to put your product in their hands, on the go. With native apps, you get more access to a device’s capabilities: You can communicate and market via push notifications, leverage hardware on devices like GPS for location-based marketing, streamline your field operations, and more. But with different operating systems and devices—iOS, Android, and Windows, primarily—which require different source codes to run natively, targeting a mobile audience isn’t always as simple as just creating a mobile version of your site.
Why? Because hiring developers who are specialized in each platform, building apps for each, then maintaining and updating those separate versions can be complex, expensive and time consuming. That’s where hybrid and cross-platform apps come in. These apps are able run on more than just one platform at a time, without developers having to create separate versions of app code.
- Native apps created by cross-platform development tools. Cross-platform software compiles a single app source code into native code that will run on different operating systems. It’s a more native feel than a hybrid app, but you’re still only working with one source code.